Awesome and Useful Keyword Search Tools

Paid and Free Tools for Your Convenience

By Isabel

Keywords are an integral part of digital marketing. Over 98% of all web searches begin on a search engine where the user, types in keywords and phrases that are specific to their interests and topics. These searches can be broken down into three different categories:

  1. Issue related words and phrases (hair cleaner, shampoo)
  2. Product specific words and phrases (dandruff shampoo, baby shampoo
  3. Brand related words (specifically naming the brand such as Johnson and Johnson baby shampoo)

Gaining an understanding of keywords and phrases used by people, can assist companies in determining how to best influence the consumer to view their digital scope. I have compiled a list of both paid and free keyword search tool platforms to assist you in your quest for the best keywords. Use these tools along with the categories above to create a keyword analysis excel spreadsheet for faster and more efficient searches.

MOZ Keyword Difficulty Tool 

The MOZ keyword difficulty tool retrieves the top 10 web rankings for any keyword allowing users to optimize for the best keyword choices, and also weed out difficult to rank for words. The tool also provides analytical information on competitor’s keyword searched in order for the user to make decisions on how to better rank for these words. You will need a MOZ subscription to access this tool. MOZ offers a free 30-day trial.

Keyword Spy

While Keyword Spy focuses primarily on paid search, you can also use it for organic word searches. Keyword Spy constantly updates their research based on top paid search and organic sites, top ad spenders and top per click keywords. It also has a segment listing most words clicked per day. Keyword Spy offers both free (but limited) and subscription based tools.

One of the best free tools offered by Keyword Spy is the domain spy tool.

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This tool allows you to enter any domain and shares results on what searches that site is conducting, how much money they spend on keyword search as well as similar searches and their cost per click.


Wordtracker allows users to search for top keywords from up to 700 million word searched within the last 365 days. This tool will also search for phrases containing keywords and synonyms of those keywords. Wordtracker helps to organize all of this information in easy to read reports and includes research on competitor searches. Subcriptions start out at $69 dollars/month.


Wordstream offers four different keyword tools, and all are free. The free keyword tool allows users to get keyword suggestions from over a trillion keyword searches. The niche keyword tool, allows users to find the best and most cost-effective keyword opportunities. The negative word search tool helps eliminate unnecessary words from your searches saving both time and money. My favorite, is the keyword grouper tool.

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This tool allows users to type in 1,000 words from which to create the most profitable keyword groupings. This tool is completely free. Use it up to 10 times whenever and then once a day anytime after.

These are just a few of the keyword search tools available to you. I am just beginning to explore Google’s Keyword Planner. Please comment if you have had success with Keyword Planner, any of these search tools or other tools not mentioned on this list.