Track the content of your customers and competitors
Pinterest is an amazing social media platform that brought something new to the social media mix from the get-go. Users pin (the equivalent of “sharing”) content that they either create or find interesting and useful from all over the internet. The platform is image driven, giving businesses large and small ample opportunity to grow their brands and reach by providing image rich, sharable content. (I am talking pictures and videos here, folks!)
The point of this post is not to sell you on the background of Pinterest or to sell you on the idea that it is a great tool to use in your social media portfolio. You probably already know if it makes sense for your company. But, if you want to know more about Pinterest’s user base or just how effective the platform is in driving referral traffic, follow the links provided here or do as I do and just “Google” it.
So let’s get down to business. Taking a look at Pinterest sources can help you create a better profile of your target audiences. You can focus on what users are sharing from your site, what they are saying about your products and even take it a step further and look at the other content they are sharing to better gauge their interests. Talk about a qualitative research data gold mine! Your customer profile just became more detailed and accurate.
Pinterest has made it very easy to get your hands on this information. Just insert the website you are interested in tracking into the “websitename.com” section in the URL below and you are off and running.
You can just as easily do the same research on your competitors by tracking how users interact with their content on Pinterest. In fact, if you aren’t researching your competitors using this tip, you are missing out on valuable information!
Do you have any tips or tricks for Pinterest that we should explore further on The Communicator’s Quick Tip Guide? Let us know in the comment section below.