Awesome and Useful Keyword Search Tools

Paid and Free Tools for Your Convenience

By Isabel

Keywords are an integral part of digital marketing. Over 98% of all web searches begin on a search engine where the user, types in keywords and phrases that are specific to their interests and topics. These searches can be broken down into three different categories:

  1. Issue related words and phrases (hair cleaner, shampoo)
  2. Product specific words and phrases (dandruff shampoo, baby shampoo
  3. Brand related words (specifically naming the brand such as Johnson and Johnson baby shampoo)

Gaining an understanding of keywords and phrases used by people, can assist companies in determining how to best influence the consumer to view their digital scope. I have compiled a list of both paid and free keyword search tool platforms to assist you in your quest for the best keywords. Use these tools along with the categories above to create a keyword analysis excel spreadsheet for faster and more efficient searches.

MOZ Keyword Difficulty Tool 

The MOZ keyword difficulty tool retrieves the top 10 web rankings for any keyword allowing users to optimize for the best keyword choices, and also weed out difficult to rank for words. The tool also provides analytical information on competitor’s keyword searched in order for the user to make decisions on how to better rank for these words. You will need a MOZ subscription to access this tool. MOZ offers a free 30-day trial.

Keyword Spy

While Keyword Spy focuses primarily on paid search, you can also use it for organic word searches. Keyword Spy constantly updates their research based on top paid search and organic sites, top ad spenders and top per click keywords. It also has a segment listing most words clicked per day. Keyword Spy offers both free (but limited) and subscription based tools.

One of the best free tools offered by Keyword Spy is the domain spy tool.

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This tool allows you to enter any domain and shares results on what searches that site is conducting, how much money they spend on keyword search as well as similar searches and their cost per click.


Wordtracker allows users to search for top keywords from up to 700 million word searched within the last 365 days. This tool will also search for phrases containing keywords and synonyms of those keywords. Wordtracker helps to organize all of this information in easy to read reports and includes research on competitor searches. Subcriptions start out at $69 dollars/month.


Wordstream offers four different keyword tools, and all are free. The free keyword tool allows users to get keyword suggestions from over a trillion keyword searches. The niche keyword tool, allows users to find the best and most cost-effective keyword opportunities. The negative word search tool helps eliminate unnecessary words from your searches saving both time and money. My favorite, is the keyword grouper tool.

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This tool allows users to type in 1,000 words from which to create the most profitable keyword groupings. This tool is completely free. Use it up to 10 times whenever and then once a day anytime after.

These are just a few of the keyword search tools available to you. I am just beginning to explore Google’s Keyword Planner. Please comment if you have had success with Keyword Planner, any of these search tools or other tools not mentioned on this list.


Declutter Your Website

6 Easy Steps to a More Efficient Website Presence

By Isabel

Often times, companies find themselves trying to communicate a lot of different messages to their target audience via their most important web presence–the website. This overload of messaging can leave users confused and distracted when entering a site, which may increase the website bounce rate. Here are a few quick and easy tips on how to declutter your website and hone in on successful messaging and information.

1. Gather all of the information on your site including menu headings and sub headings

This step will help to ensure that no information on your website is lost. It will also help you begin to notice how many headings and subheadings are included on the site. Having all of this information written out, will also assist in showing you the amount of information and topics through which your audience must navigate.

2. Write out all information onto note cards and sort by like items

Once you have gathered your headings and subheadings, write down each one on a separate note card and begin to sort together by like items. This is the beginning stage of organizing your sitemap. As you begin to sort, you will gain a better understanding of what items may fit  together, what information you can combine, and which menu items can be discarded.

3. Discard duplicates, menu items that are no longer relevant and menu items that can be combined under other items.

This is the stage where clutter reduction really begins. Many websites are overloaded because there are outdated and irrelevant items located within the sitemap. At times, some menu items may be duplicated under a different heading name, confusing the user as he/she navigated through the site. Be sure to complete this stage with a group of 2-3 people. This will allow you to effectively make choices and get answers to questions from others who view the site as well.

4. Sort the note cards and create top menu items, limiting your navigation menu to less than 8 main header items.

Main header menus should contain only the most pertinent topics and should not contain so many items as to confuse the user. A good rule of thumb is to keep the headings within an 8 item maximum. Although sometimes tough to do, this will assist the user when making decisions on finding information he/she needs and will also keep website clutter to a minimum.  If you find yourself with more than 8 menu items, consider using a second navigation menu within the homepage such as the one on  The AW Healthcare site allows users to sort by top menu items,  or by important services located just below the image slider. When creating header menu, consider items such as; Who We Are, What We Do, and News and Insights.

5. Design sub headers under your main header menus using leftover notecards.

With the remaining note cards, create subheader menus underneath your headings. Since the cards have been grouped together, you can easily choose what items fit under what headings. Do this as a group. Be sure to include subheadings that will create an easy flow for the user. Like a book, the menu items should flow from left to write, allowing the user to breeze through, building on information as he/she goes along in order to keep their attention. Once this step has been completed, step away from your sitemap and come back to it the next day. A fresh perspective can assist you in making the map even sharper.

6. Create content specific to the menu headings and subheadings.

Finally, create the content that will fit under the headings and subheadings. Now that the sitemap has been completed, it is much easier to see what content is necessary on the site and what content can be eliminated. Be sure to include keywords in your content for Google and other search engines to easily crawl your site for relevant information. You will now have a much more clean and efficient website for your users to search.