A quick tip for using Pinterest to create a customer profile

Track the content of your customers and competitors

By Staci

Pinterest is an amazing social media platform that brought something new to the social media mix from the get-go. Users pin (the equivalent of “sharing”) content that they either create or find interesting and useful from all over the internet. The platform is image driven, giving businesses large and small ample opportunity to grow their brands and reach by providing image rich, sharable content. (I am talking pictures and videos here, folks!)

The point of this post is not to sell you on the background of Pinterest or to sell you on the idea that it is a great tool to use in your social media portfolio. You probably already know if it makes sense for your company. But, if you want to know more about Pinterest’s user base or just how effective the platform is in driving referral traffic, follow the links provided here or do as I do and just “Google” it.

So let’s get down to business. Taking a look at Pinterest sources can help you create a better profile of your target audiences. You can focus on what users are sharing from your site, what they are saying about your products and even take it a step further and look at the other content they are sharing to better gauge their interests. Talk about a qualitative research data gold mine! Your customer profile just became more detailed and accurate.

Pinterest has made it very easy to get your hands on this information. Just insert the website you are interested in tracking into the “websitename.com” section in the URL below and you are off and running.

http://pinterest.com/source/websitename.com/

You can just as easily do the same research on your competitors by tracking how users interact with their content on Pinterest. In fact, if you aren’t researching your competitors using this tip, you are missing out on valuable information!

Do you have any tips or tricks for Pinterest that we should explore further on The Communicator’s Quick Tip Guide? Let us know in the comment section below.

Getting started

This post is the beginning of a great adventure between two friends. Well, it is the official beginning of a great digital adventure between two friends. (Our real beginning started in grad school.)

Isabel and I are in touch on a daily basis. We are in the same industry (communications!) and we like a lot of the same things. Our conversations are all over the place, but we always circle back to the same thing – tips and tricks that can make each of our professional lives easier. After carrying on this way for over a year, we decided that other professional marketing and PR types might be interested too!

So now, we are making the leap and documenting all of our best practices and new finds in blog form. What you see here is in part for archival purposes and in part to make YOUR life easier, too. Stick around for quick, digestible information that can solve narrowly focused communications problems. Both Isabel and I have diverse communications backgrounds making it likely that we will cover the full spectrum of communications here.

A little about us…

Staci – I have over five years of professional communications experience with a formal education in public relations and communications management. I am definitely a PR girl at heart, but I have always worked in an integrated department. The full scope of my experience includes marketing and PR in traditional and digital mediums. Entering into the world of communications at the onset of the social media revolution for business has been very exciting. I consider myself lucky. I have always worked on the organizational side. However, I have plenty of experience being the client for agencies.

Experience: Small Business | Healthcare | Higher Education | Nonprofits| Cultural Institutions

Isabel – I started my communications career path, later in my life, having gone to undergrad and studied History and Theatre, but have since been lucky enough to build a successful resume with over five years of experience in this field. My theatre background has afforded me a vivacious and spunky attitude that allows me to really connect with my clients on a personal level.

I currently work on the agency side, which has allowed me to work for, and come to understand clients providing many services in many industries. My love in communications is dedicated to PR, but we consider ourselves to be an integrated agency, where we are fortunate enough to be able to piece together different parts of communications and creative work and come up with highly successful campaigns for our clients. I currently reside in St. Louis City, with my boyfriend Steve, our cactus Zelda and our aloe plant, Zoe.

Experience: AEC Industry | Healthcare | Food and Beverage | Pharmaceutical | Neutraceutical | Education | Non-Profit

If there is anything that you would like to see us address on this blog, just leave a comment below!